Four tools show up when people ask how to measure AI visibility, and they are not really competing for the same buyer. They sit at four price points and solve slightly different problems. This comparison is factual, dated August 2026, and fair about where each one is the right pick. In our own scan of this category across 7 engines, the tools most often recommended by the AIs were Profound, Semrush, and Peec, which is part of why we built this comparison.
The short version
Profound is the enterprise platform: powerful, deep, and priced for teams with budget and headcount. Semrush is the established SEO suite that added AI-visibility features, so it fits people already using it for search. Peec is the affordable mid-market tracker for a marketing team watching one brand. Saymetry is the one-time scan that covers every engine flat, includes the audit, and can do the fixes for you.
Side by side
| Profound | Semrush | Peec | Saymetry | |
|---|---|---|---|---|
| Entry price | Higher-tier subscription | Monthly subscription, AI features on paid plans | Affordable monthly subscription | $249 once, or tracking from $149/month |
| Pricing model | Subscription | Subscription | Subscription | One-time scan, or optional subscription tracking |
| AI engines covered | Broad set on higher tiers | Growing, more on higher plans | Fewer at entry, more with add-ons | All 7, every tier |
| Website audit included | Enterprise instrumentation | Yes, part of the SEO suite | Limited | Yes, in every run |
| Done-for-you fixes | No | No | No | Yes, implementation available |
| Agency / white-label | Enterprise workspaces | Suite-wide agency tooling | Single-brand focus | $199/month licence plus $149 per client, white-labelled |
| Best-fit buyer | Enterprise marketing teams | Existing Semrush / SEO teams | One brand, small marketing team | Any business that wants the answer and the fixes |
Who each one is genuinely best for
Profound
Profound is a serious enterprise platform. It is powerful, the crawler and analytics depth is real, and for a large marketing team with budget and people to act on dashboards, it is a strong choice. It is also expensive and subscription-only, and full engine coverage lives on the higher tiers. If you need procurement-grade software and have a team to run it, this is where the money goes.
Semrush
Semrush is the established SEO suite that added AI-visibility features. The brand is strong and the wider toolset is mature. If your team already runs Semrush for search, adding its AI-visibility view is the path of least resistance and keeps everything in one place. Pricing is per month, and richer multi-engine coverage sits on higher-tier plans. It is best for people who want AI visibility as one panel inside a suite they already pay for, not as a standalone product.
Peec
Peec is the affordable mid-market tracker. It does the core job well at a price a small team can approve without a meeting. It is a subscription, and it starts with fewer engines than the full set, with more available as you go up. For a single brand and a marketing team that mostly wants to watch the numbers move, Peec is a sensible pick.
Saymetry
Saymetry is built around a one-time entry and doing the work, not just charting it. The $249 scan runs your buyers' questions across all 7 engines, ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Mistral, and every run includes a website audit and a prioritized action plan. Tracking is $149/month rolling or $119/month billed yearly if you want to watch it over time, and there is no engine to unlock on a higher tier because they are all included. Agencies pay a $199/month licence plus $149 per tracked client and get white-labelled reports. When a business has no growth team, the fixes can be done for you rather than left as a to-do list. Saymetry does not win on everything. It is not an enterprise instrumentation platform, and it is not a full SEO suite. It wins on entry cost, flat engine coverage, and turning the report into work that actually gets done.
The bottom line
If you are an enterprise team, Profound is built for you. If you already live in Semrush, its AI panel is the easy add. If you want an affordable tracker for one brand, Peec is fine. If you want to know today what the AIs say about you across every engine, get the audit, and have the fixes handled, that is what Saymetry was built for. The $249 scan is the cheapest way to find out where you stand before you commit to any subscription.
FAQ
Which is cheapest to start?
Saymetry has the lowest entry cost with no subscription: a $249 one-time scan across all 7 engines, with the website audit and action plan included. Peec is the cheapest ongoing subscription of the group. Profound and Semrush are both monthly subscriptions with higher-tier plans for full multi-engine coverage.
Which covers the most AI engines?
Saymetry runs all 7 major engines on every tier: ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Mistral. Profound covers a broad set on its higher enterprise tiers. Peec and Semrush typically start with fewer engines and add more as you move up in plan.
Do any of them fix my site for me?
Saymetry offers done-for-you implementation, so the fixes get made rather than just charted. Profound, Peec, and Semrush are measurement and monitoring tools; they show you the data and leave the work to your team or agency.
Which is best for an agency managing many clients?
Saymetry has a specific agency model: a $199/month licence plus $149 per tracked client, with white-labelled reports. Profound is strong for enterprise in-house teams. Semrush suits agencies already living in its wider SEO suite. Peec fits a smaller marketing team watching a single brand.