Four tools show up when people ask how to measure AI visibility, and they are not really competing for the same buyer. They sit at four price points and solve slightly different problems. This comparison is factual, dated August 2026, and fair about where each one is the right pick. In our own scan of this category across 7 engines, the tools most often recommended by the AIs were Profound, Semrush, and Peec, which is part of why we built this comparison.
The short version
Profound is the enterprise platform: powerful, deep, and priced for teams with budget and headcount. Semrush is the established SEO suite that added AI-visibility features, so it fits people already using it for search. Peec is the affordable mid-market tracker for a marketing team watching one brand. Saymetry is the one-time scan that covers every engine flat, includes the audit, and can do the fixes for you.
None of these is a bad tool. The mistake buyers make is comparing them on price alone, when the real question is which job you are hiring the tool for. If you want a live dashboard your team checks every week, that is a different purchase from wanting one clear answer and a list of fixes. Read the per-tool sections below with your own situation in mind, because the right pick changes completely depending on whether you have a marketing team, an agency, or just yourself and a website.
Side by side
| Profound | Semrush | Peec | Saymetry | |
|---|---|---|---|---|
| Entry price | Higher-tier subscription | Monthly subscription, AI features on paid plans | Affordable monthly subscription | $249 once, or tracking from $149/month |
| Pricing model | Subscription | Subscription | Subscription | One-time scan, or optional subscription tracking |
| AI engines covered | Broad set on higher tiers | Growing, more on higher plans | Fewer at entry, more with add-ons | All 7, every tier |
| Website audit included | Enterprise instrumentation | Yes, part of the SEO suite | Limited | Yes, in every run |
| Done-for-you fixes | No | No | No | Yes, implementation available |
| Agency / white-label | Enterprise workspaces | Suite-wide agency tooling | Single-brand focus | Per-client wholesale, white-labelled, quoted on application |
| Best-fit buyer | Enterprise marketing teams | Existing Semrush / SEO teams | One brand, small marketing team | Any business that wants the answer and the fixes |
Who each one is genuinely best for
Profound
Profound is a serious enterprise platform, and it earns that label. The analytics depth is real, the crawler and source tracking are strong, and the product is built for teams that want to slice AI-visibility data many ways and connect it to the rest of their stack. If you have a marketing organisation with people whose job is to live in dashboards and act on them, Profound gives them plenty to work with.
The honest trade-offs are cost and overhead. It is priced for companies with budget, full multi-engine coverage and the richer features sit on higher tiers, and a tool this capable needs someone to own it or the depth goes to waste. A solo founder or a two-person marketing team will pay for a lot of surface they never use. Profound is best for enterprise and well-resourced mid-market teams that need procurement-grade software and have the headcount to run it.
Best for: large in-house marketing teams that want deep, ongoing analytics and can staff it. Skip if: you want a quick answer, a small monthly cost, or someone to make the fixes for you.
Semrush
Semrush is the established SEO suite that added AI-visibility features, and its biggest strength is that it is already there. If your team runs Semrush for keyword research, backlinks, and rank tracking, turning on the AI-visibility view is the path of least resistance. The data lives beside your search data, the interface is familiar, and there is no new vendor to approve. For a search-led team, that continuity is worth a lot.
The trade-off is that AI visibility is one panel inside a large product rather than the whole focus. Pricing is per month, richer multi-engine coverage sits on higher-tier plans, and if you do not already use the rest of the suite you are buying a lot to get one feature. It is best when AI visibility is a useful addition to search work you are already paying for, not the core reason you are shopping.
Best for: teams already inside Semrush who want AI visibility next to their SEO data. Skip if: you do not use the suite and only need the AI-visibility piece, since you would pay for far more than you use.
Peec
Peec is the affordable mid-market tracker, and it does the core job cleanly at a price a small team can approve without a meeting. If you want a subscription that watches one brand, shows how its AI mentions move over time, and does not demand a big budget or a specialist to run it, Peec is a sensible middle ground. It is the natural pick for a lean marketing team that mostly wants to keep an eye on the numbers.
The limits are scope. It typically starts with fewer engines than the full set, with more available as you move up, the website audit side is lighter than a dedicated suite, and like the others it measures rather than fixes. It is best for a single brand with a small team that values a low monthly cost and a straightforward tracker over depth or done-for-you help.
Best for: one brand, a small marketing team, an affordable ongoing tracker. Skip if: you need every engine from day one, deep site auditing, or hands-on implementation.
Saymetry
Saymetry is built around a one-time entry and doing the work, not just charting it. The $249 scan runs your buyers' real questions across all 7 engines, ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Mistral, and every run includes a website audit and a prioritized action plan. There is no engine to unlock on a higher tier because they are all included on every tier. If you want to watch it over time, tracking is $149/month rolling or $119/month billed yearly. Agencies get per-client wholesale pricing and white-labelled reports, quoted on application. When a business has no growth team, the fixes can be done for you rather than left as a to-do list.
Saymetry does not win on everything, and it is fair to say so. It is not an enterprise instrumentation platform with Profound's analytical surface area, and it is not a full SEO suite the way Semrush is, so if you want one login for keywords, backlinks, and AI visibility together, Saymetry is not that. What it wins on is entry cost with no subscription required, flat coverage of every engine at every tier, an audit and plan in every run, and the option to have the fixes implemented instead of handed to you as homework. It is newer than the other three, which is why it shows up less often in the AIs' own answers today.
Best for: a business that wants to know today where it stands across every engine, get the fixes, and avoid a subscription it does not need yet. Skip if: you specifically want a broad enterprise analytics platform or an all-in-one SEO suite.
Match the tool to the buyer
Price is the wrong first filter. Start from who you are and what you want the tool to do, then let cost decide between the shortlist. This table maps common situations to the pick that usually fits.
| If you are | You mainly want | Usually the best fit |
|---|---|---|
| An enterprise marketing team | Deep, ongoing analytics your staff act on | Profound |
| Already paying for Semrush | AI visibility beside your existing SEO data | Semrush |
| A small team watching one brand | A cheap, simple tracker over time | Peec |
| A founder or owner with no growth team | The answer today, plus the fixes handled | Saymetry |
| An agency serving many clients | White-labelled reports and per-client pricing | Saymetry, or Semrush if suite-based |
| Anyone testing the water first | A one-time picture before committing monthly | Saymetry scan |
The pattern is that three of these tools assume you will pay every month whether or not you are actively working on the problem, and one lets you pay once to find out where you stand. If you are certain you want a live dashboard, the subscription is the point. If you are not certain yet, paying once first is the lower-risk move.
How to choose: start here
Skip the feature grids for a moment and answer one question: what will you actually do with the result. Your answer points at the tool.
- Start with Saymetry if you want to know today where you stand across all 7 engines, you want the website audit and a prioritized plan in hand, and you would rather not sign up for a subscription before you know it is worth it. The $249 scan is the cheapest way to get the full picture, and you can add tracking later only if the fixes prove worth defending.
- Start with Profound if you are an enterprise team with budget and people, you want deep ongoing analytics, and dashboards are something your staff will genuinely use rather than glance at once.
- Start with Semrush if you already run it for search and want AI visibility as one more panel in a suite you have already approved and learned.
- Start with Peec if you have one brand and a small team, you want a low-cost tracker to watch the numbers over time, and you do not need every engine or hands-on fixes.
There is also a sensible combined path. Run a one-time scan first to get the map and the fix list, do the work, and only then decide whether an ongoing subscription is worth it. Measuring before you commit to a monthly cost is almost always cheaper than the reverse, and it means whatever tracker you eventually pick is watching a position you have already improved rather than the one you started with.
The bottom line
If you are an enterprise team, Profound is built for you. If you already live in Semrush, its AI panel is the easy add. If you want an affordable tracker for one brand, Peec is fine. If you want to know today what the AIs say about you across every engine, get the audit, and have the fixes handled, that is what Saymetry was built for. The $249 scan is the cheapest way to find out where you stand before you commit to any subscription.
FAQ
Which is cheapest to start?
Saymetry has the lowest entry cost with no subscription: a $249 one-time scan across all 7 engines, with the website audit and action plan included. Peec is the cheapest ongoing subscription of the group. Profound and Semrush are both monthly subscriptions with higher-tier plans for full multi-engine coverage.
Which covers the most AI engines?
Saymetry runs all 7 major engines on every tier: ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Mistral. Profound covers a broad set on its higher enterprise tiers. Peec and Semrush typically start with fewer engines and add more as you move up in plan.
Do any of them fix my site for me?
Saymetry offers done-for-you implementation, so the fixes get made rather than just charted. Profound, Peec, and Semrush are measurement and monitoring tools; they show you the data and leave the work to your team or agency.
Which is best for an agency managing many clients?
Saymetry has a specific agency model: per-client wholesale pricing with white-labelled reports, quoted on application. Profound is strong for enterprise in-house teams. Semrush suits agencies already living in its wider SEO suite. Peec fits a smaller marketing team watching a single brand.
Is a one-time scan enough, or do I need a subscription?
It depends on why you are measuring. A one-time scan answers where you stand today and what to fix first, which is all most people need to get moving. A subscription earns its keep once you are actively defending your position, because AI answers shift often and a tracker catches slips and competitor moves. Saymetry lets you start with the $249 scan and add tracking later; Profound, Semrush, and Peec are subscription-first, so ongoing cost is the default rather than a choice.
Why did the AIs recommend Profound, Semrush, and Peec in your own scan?
Because they have been in market longer and are mentioned in more of the places the engines read: reviews, roundups, comparison pages, and forum threads. That is presence, not proof of being better for your specific case. Saymetry is newer, so it shows up less often in those sources today. The honest read is that the ranking reflects visibility, which is exactly the thing all four tools exist to measure.